Top 5 Hasbro Games Performance on Unified Platform in South Africa: Q1 2022

In the first quarter of 2022, the top 5 Hasbro games on a unified platform in South Africa displayed diverse trends in weekly downloads, revenue, and active users. Below is a detailed analysis of their performance based on data from Sensor Tower.

Scrabble® GO - New Word Game experienced fluctuations in weekly downloads, peaking at around 1.9K in mid-January and then dropping to a low of 840 by the end of February. The game saw a moderate revenue range, with weekly earnings reaching approximately $935 at the start of the quarter and fluctuating around $650 to $876 towards the end. Active users showed a slight decline from 14.1K at the beginning to 11.8K by the end of March.

Magic: The Gathering Arena had a relatively stable download rate, ranging from 63 to 157 downloads per week. Revenue saw a notable peak of about $900 in mid-February, with other weeks averaging between $286 and $771. Active user numbers remained steady, fluctuating slightly around the 650 mark throughout the quarter.

World of Peppa Pig: Kids Games exhibited a consistent download trend initially, with numbers hovering around 2.6K in January, but later dipped to approximately 1.3K by mid-March before rising again to 2.1K. Revenue saw a small peak of around $634 at the start and fluctuated between $378 and $608 in the following weeks. The weekly active users decreased from 11K in late December to about 9K by the end of March.

Yahtzee® with Buddies Dice showed a significant increase in weekly downloads, rising from about 17 in early February to a peak of 465 by mid-March. Revenue trends showed a peak of around $694 at the end of January, with other weeks seeing revenue between $212 and $662. Active users saw a notable increase, from 977 at the start of the quarter to approximately 1.6K by mid-March.

Adventure Escape Mysteries had a relatively low but stable download rate, ranging from 273 to 783 downloads weekly. Revenue peaked at around $777 at the end of December, then fluctuated between $238 and $617 in the following weeks. Active users decreased from about 3.2K at the start to 2.3K by the end of March, with a minor rise observed mid-quarter.

These insights, derived from Sensor Tower, provide a snapshot of the performance of top Hasbro games in South Africa for Q1 2022. For more detailed insights and trends, visit Sensor Tower.